Limited Branding License. AgEagle hereby grants Raven the limited license to use AgEagle’s names and trademarks in connection with Raven’s efforts to sell the Products.

Combined Offering Brand; Branding. The Parties acknowledge that they previously agreed upon a “Combined Offering Brand” (i.e., the “FactoryTalk Innovation Suite Powered by [[PTC:Organization]]”). The Parties jointly own the Combined Offering Brand, and any costs or expenses for trademark, domain and other protection, defense or enforcement activities associated with the Combined Offering Brand will be shared equally by the Parties. The Combined Offering will be co-branded with the [[PTC:Organization]] Marks, RA Marks and Combined Offering Brand, as mutually agreed upon in writing by the Parties. The Parties and their applicable Affiliates will advertise, market and promote the Combined Offering under the agreed-upon [[PTC:Organization]] Marks, RA Marks and the Combined Offering Brand. Each Party will bear its own costs for marketing the Combined Offering. Licenses for [[PTC:Organization]] Products containing the term “Kepware” may only be sold by RA and ​ INDICATES MATERIAL THAT HAS BEEN OMITTED AND FOR WHICH CONFIDENTIAL TREATMENT HAS BEEN REQUESTED. ALL SUCH OMITTED MATERIAL HAS BEEN FILED WITH THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULE 24b-2 PROMULGATED UNDER THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

its Affiliates under the “ThingWorx Kepware” branding (and not the standalone “Kepware” branding), or such other branding as [[PTC:Organization]] uses with respect to the products that currently are referred to as “ThingWorx Industrial Connectivity”.

“Akcea Product Positioning and Branding Strategy” means Akcea’s positioning and branding strategy for a Product.

“[[Illumina:Organization]]-Branded” means products that bear [[Illumina:Organization]] branding or the branding of any Affiliate of [[Illumina:Organization]].

#[[WAITR:Organization]] shall change the consumer-facing branding of the [[WAITR:Organization]] mobile application to reflect the New Branding in accordance with Apple’s and Android’s rules and regulations.

Branding for Supplied Products shall be performed by [[Illumina:Organization]]. Branding for products or services containing Supplied Products that are re-Sold by [[CareDx:Organization]] shall be governed by Exhibit C, Section 3 (Labeling).

#[[AT&T:Organization]] will follow Supplier’s branding guidelines as set forth at: https://www.[[Supplier:Organization]].com/en/branding-guidelines. Supplier has the right to reject any changes that [[AT&T:Organization]] makes to Supplier’s marketing materials, training and event requests.

“Global Branding Strategy” has the meaning set forth in Section 5.2.2.

Marketing – all marketing, branding, advertising, PR and associated public awareness campaigns for the promotion of Aspiration and the Aspiration Customer Account. Activities may include, but are not limited to public events, press related activities, online and social media campaigns, media buying, branding and awareness activities and promotional events.