Project or Building Name, Address and Signage. Landlord shall have the right at any time to change the name and/or address of the Project or Building (and Landlord shall reimburse Tenant its actual, reasonable costs incurred as a result of such change, if any) and, subject to Section 23.1, to install, affix and maintain any and all signs on the exterior and on the interior of the Project or Building as Landlord may, in Landlord's sole discretion, desire. Tenant shall not use the name of the Project or Building or use pictures or illustrations of the Project or Building in advertising or other publicity or for any purpose other than as the address of the business to be conducted by Tenant in the Premises, without the prior written consent of Landlord.

Building Top Signage. Subject to the terms and conditions set forth in this Paragraph 13, Tenant shall have the right, at Tenant’s sole cost and expense, to install two (2) backlit, Building top signs identifying Tenant on the east and west sides of the Building (“Building Top Signage”) to the extent permitted by Applicable Laws and in a location designated by Landlord. Landlord shall have the right to approve the name, logo, material, typeface, graphic format, proportions, precise location, size, content, design of the Building Top Signage, which approval shall not be unreasonably withheld, conditioned or delayed. Landlord hereby approves the name “[[Organization A:Organization]]” and Tenant’s current logo for use in the Building Top Signage. Tenant’s right to install the Building Top Signage pursuant to this Paragraph 13.1.2 is in addition to and separate from Tenant’s right to install Exterior Signage pursuant to Paragraph 13.1.1. Landlord shall also have the right to reasonably approve the location of all penetrations and runs, cabling installations, and means of affixing or mounting the Building Top Signage to the Building. Any electrical power required for the Building Top Signage shall be charged to Tenant. Tenant shall pay all federal, state and local taxes applicable to the Building Top Signage. Tenant assumes all liability and risks relating to damage to the Building Top Signage from any cause whatsoever, except to the extent caused by the gross negligence or willful misconduct of Landlord. Any access to the Roof by Tenant shall be subject to the provisions of Paragraph 38 and Rooftop Work Rules and Regulations attached hereto as Exhibit F.

Building Lobby Signage. Subject to the terms and conditions set forth in this Paragraph 13, Tenant shall have the right, at Tenant’s sole cost and expense, to install tenant-identification signage on an interior wall in the lobby located on the first floor of the Building in a location mutually agreeable to Landlord and Tenant (“Building Lobby Signage”). Landlord shall have the right to approve the name, logo, material, typeface, graphic format, proportions, precise location, size, content, design of the Building Lobby Signage, which approval shall not be unreasonably withheld, conditioned or delayed. Landlord hereby approves the name “[[Organization A:Organization]]” and Tenant’s current logo for use in the Building Lobby Signage.

Building Façade Signage. The January 1, 2013, date set forth in [Section 23.5.1.2] of the Lease is hereby amended to be December 9, 2012.

Exterior Signage. In addition to the signage rights expressly set forth above in this Article 23, but subject to the terms of this Section 23.2, ​, at ​’s sole cost and expense, shall be entitled to install # exterior signage on the Building, # one (1) panel on the Project monument sign in the location more particularly identified on Exhibit F attached hereto, and # certain directional signage in the Common Areas of the Project, each identifying ​’s name and/or logo (the “​’s Signage”) in connection with ​’s lease of the Premises.

Subject to the terms and conditions of this Section 38. Tenant shall have the non-exclusive right to display, at Tenant’s sole cost and expense, one (1) sign bearing Tenant’s name and logo on the building top above the entrance of the Premises on the south side of the Building and otherwise in a location reasonably acceptable to Landlord (“Building Sign”). Subject to the terms and conditions of this Section 38, Tenant shall also have the non-exclusive right to display, at Tenant’s sole cost and expense, signage bearing Tenant’s name and logo on the monument sign serving the Project (the “Monument Sign”). Tenant further acknowledges and agrees that Tenant’s signage on the Monument Sign and the Building Sign including, without limitation, the location, size, color and type, shall be subject to Landlord’s prior written approval, which shall not be unreasonably withheld and shall comply with Landlord’s signage program at the Project and with applicable Legal Requirements. Tenant shall be responsible, at Tenant’s sole cost and expense, for the maintenance of Tenant’s signage on the Monument Sign and the Building Sign, for the removal of Tenant’s signage from the Monument Sign and the Building Sign at the expiration or earlier termination of this Lease and for the repair all damage resulting from such removal.

Landlord reserves the right to change the name of the Building or the Project in its sole discretion.

Business name, address and operating hours shall be white vinyl Helvetica Regular letter style. Black Mountain Design Review Committee to approve all front door signage prior to installation

Assignment and Subleasing. The right to install Building Top Signage and Building Lobby Signage granted in this Paragraph 13 shall not be assigned or subleased separate from a Transfer of the Lease and then only if permitted pursuant to Paragraph 13.5.

[[Organization B:Organization]] identification shall be provided by [[Organization A:Organization]] in conformance to the signage standards for the building and local codes. No additional signage shall be installed by [[Organization B:Organization]].