Marketing. As of the Effective Date of this Agreement, Landlord shall be entitled to enter any portion of the Demised Premises at all reasonable times and from time to time for the purpose of showing the same to prospective lessees or purchasers, and Landlord shall be entitled to market the Demised Premises for sale or lease including placing “For Sale” or “For Lease” signs on the Property within the vicinity of or on the Demised Premises.

Marketing. Promotion and Sublicense of BBTR System. Throughout the Term, BBTR shall use its commercially reasonable best efforts to market, promote and sublicense the BBTR System and use thereof by Customers. The BBTR System shall be sublicensed only pursuant to a BBTR Sublicense agreement in a form approved by Blackbox in advance and in writing.

Marketing Plan. AYTU will be responsible for assessing the market opportunities for the Product in the Territory and preparing and providing to TRIS, for TRIS’ review and comment, within thirty (30) days of the execution of this Agreement, a marketing plan for the Tuzistra XR Product and sixty (60) days after NDA Approval of CCP-08, a marketing plan for the CCP-08 Product (each such marketing plan for Tuzistra XR and CCP-08, a “Marketing Plan”), which Marketing Plan, and each subsequent Marketing Plan delivered in accordance with this [Section 4.2], shall set forth AYTU’s plan, strategy and proposed activities, to Market such Product in the Territory. Each Marketing Plan will include as appropriate, without limitation, the following elements:

Marketing Restrictions. Unless specified in the applicable customization Schedule or otherwise agreed, all Customizations shall be deemed ​ Customizations. ​ shall own all right, title, and interest in and to the ​ Customizations as Work Product in accordance with [Section 39.0]. ​ shall not provide a ​ Customization to any third party. In the event that any ​ Customization is furnished or plan, design or specification for producing the same has been specifically designed, developed or modified for or by ​, then no such ​ Customization, plan, design or specification shall be duplicated or furnished to others by ​ without the prior written consent of ​.

Marketing Authorization Holder. Without limiting its obligations under Section 3.2, Licensee or its Affiliates or nominees shall be the Marketing Authorization Holder (“MAH”) for the Licensed Products in the Territory and shall be responsible for preparing, seeking, submitting and maintaining all regulatory filings and Regulatory Approvals for all Licensed Products in the Territory.

Assignors individually and collectively agree to assist the Assignee in every legal and equitable way to evidence, record and perfect the [Section 1] assignment and to apply for and obtain recordation of and from time to time enforce, maintain, and defend the assigned rights.

subject to [Section 3.1], implementation of the Marketing Plan and other marketing initiatives in Company Channels, including for avoidance of doubt, ensuring that the Marketing Plan reflects Company’s overall retail marketing plan and brochure placement in Company Channels;

“Third Party Marketing Provisions” means provisions governing third party Hydrocarbon marketing activities that the Borrower and its Restricted Subsidiaries may take in connection with any of their respective marketing activities, which has been adopted by management of the Borrower.

“NDA” shall mean a New Drug Application, Biologics License Application, Worldwide Marketing Application, Marketing Application Authorization, filing pursuant to Section 510(k) of the Act, or similar application or submission for Marketing Authorization of a Product filed with a Regulatory Authority to obtain marketing approval for a biological, pharmaceutical or diagnostic product in that country or in that group of countries.

Marketing and sale