PURPOSE. The Plan is intended to provide incentives to directors, officers, advisors, consultants, key employees, and others expected to provide significant services to the Company and its Subsidiaries, including the personnel, employees, officers and directors of the other Participating Companies, to encourage a proprietary interest in the Company, to encourage such key personnel to remain in the service of the Company and the other Participating Companies, to attract new personnel with outstanding qualifications, and to afford additional incentive to others to increase their efforts in providing significant services to the Company and the other Participating Companies. In furtherance thereof, the Plan permits awards of equity-based incentives to key personnel, employees, officers and directors of, and certain other providers of services to, the Company or any other Participating Company.

The purpose of the Plan is intended to provide incentives to directors, officers, advisors, consultants, key employees, and others expected to provide significant services toassist the Company and its Subsidiaries, including the personnel, employees, officersSubsidiaries in attracting and retaining selected individuals to serve as employees and directors of the other Participating Companies,Company and its Subsidiaries who are expected to encourage a proprietary interest incontribute to the Company,Company’s success and to encourage such key personnelachieve financial and strategic objectives which will inure to remain in the servicebenefit of all stockholders of the Company andthrough the other Participating Companies, to attract new personnel with outstanding qualifications, and to afford additional incentive to others to increase their effortsincentives inherent in providing significant services to the Company and the other Participating Companies. In furtherance thereof, the Plan permits awards of equity-based incentives to key personnel, employees, officers and directors of, and certain other providers of services to, the Company or any other Participating Company.Awards hereunder.