Diligence Requirements. Surface shall use commercially reasonable efforts, or shall cause one or more of its Affiliates and Sublicensees to use commercially reasonable efforts, to ​

use reasonable efforts to promote and support the interests (business and otherwise) of the [[Organization B:Organization]], including, but not limited to, participating in marketing activities and efforts;

SECTION # Best Efforts.

Ovid shall use Reasonable Best Efforts to Commercialise Product at its own cost and risk and, in support of those efforts, shall provide the financial reports required under [Section 4.23].

Section # Efforts to Consummate.

“Diligent Efforts” shall mean ​.

Subject to Section 2.1(j) and (k))], the Company shall use all reasonable best efforts (which shall include the solicitation of proxies) consistent with its efforts with respect to the other Board nominees; provided, that such efforts are customary for a U.S. publicly traded company to ensure that both Director Designees or Replacement Nominees are elected at such annual meetings of shareholders.

Section # Efforts and Actions to Cause Closing to Occur.

Obligations of Company. The Company must use its reasonable efforts:

“Commercially Reasonable Efforts” means those efforts commensurate with those efforts commonly used in the biopharmaceutical industry by a company of comparable size in connection with the development or commercialization of products that are of similar status, including market potential, profit potential and strategic value, as determined based on conditions then prevailing, including safety, efficacy, competitive considerations within the marketplace, projected market size, intellectual property protection and duration, manufacturing costs and other relevant commercial and regulatory considerations.