The purpose of the Plan is to aid the Company and its Affiliates in recruiting and retaining employees, directors, advisors and consultants and to motivate such employees, directors, advisors and consultants to exert their best efforts on behalf of the Company and its Affiliates by providing incentives through the granting of Awards. The Company expects that it will benefit from the added interest which such employees, directors, advisors and consultants will have in the welfare of the Company as a result of their proprietary interest in the Company's success.

The purpose of the Plan is to aid the Company in recruiting and retaining directors and to aid the Company and its Affiliates in recruiting and retaining employees, directors, advisors and consultantskey employees and to motivate such employees, directors, advisorsdirectors and consultantskey employees to exert their best efforts on behalf of the Company and its Affiliates by providing incentives through the granting of Awards. The Company expects that it will benefit from the added interest which such employees, directors, advisorsdirectors and consultantsemployees will have in the welfare of the Company as a result of their proprietary interest in the Company'Company’s success.

The purpose of the PlanPlan, as hereinafter set forth, is to aidenable the Company to attract, retain and reward corporate officers, managerial and other significant employees, directors, and non-employees who have an ongoing consultant or advisor relationship with the Company, by offering such individuals an opportunity to have a greater proprietary interest in and a closer identity with the Company and its Affiliates in recruiting and retaining employees, directors, advisors and consultants and to motivate such employees, directors, advisors and consultants to exert their best efforts on behalf of the Company and its Affiliates by providing incentives through the granting of Awards. The Company expects that it will benefit from the added interest which such employees, directors, advisors and consultants will have in the welfare of the Company as a result of their proprietary interest in the Company'sfinancial success.

The purpose of the Plan is to aidassist the Company and its AffiliatesSubsidiaries in recruitingattracting and retaining employees, directors, advisorsselected individuals to serve as employees and consultants and to motivate such employees, directors, advisors and consultants to exert their best efforts on behalfdirectors of the Company and its Affiliates by providing incentives throughSubsidiaries who are expected to contribute to the grantingCompany’s success and to achieve financial and strategic objectives which will inure to the benefit of Awards. The Company expects that it will benefit from the added interest which such employees, directors, advisors and consultants will have in the welfareall stockholders of the Company as a result of their proprietary interestthrough the additional incentives inherent in the Company's success.Awards hereunder.

The purpose of the Plan is to aidpromote the Company and its Affiliates in recruiting and retaining employees, directors, advisors and consultants and to motivate such employees, directors, advisors and consultants to exert their best efforts on behalfinterests of the Company and its Affiliatesstockholders by providingaiding the Company in attracting and retaining employees, officers, non-employee Directors, consultants, independent contractors and advisors capable of assuring the future success of the Company, to offer such persons incentives to put forth maximum efforts for the success of the Company’s business and to compensate such persons through the granting of Awards. The Company expects that it will benefit from the added interest which such employees, directors, advisorsvarious stock-based and consultants will haveother arrangements and provide them with opportunities for stock ownership in the welfareCompany, thereby aligning the interests of such persons with the Company as a result of their proprietary interest in the Company'Company’s success.stockholders.

The purpose of the Plan is to aidassist the Company and its AffiliatesSubsidiaries in recruitingattracting and retaining employees, directors, advisors and consultantsselected individuals to serve the Company who are expected to contribute to the Company’s success and to motivate such employees, directors, advisors and consultantsachieve long-term objectives which will inure to exert their best efforts on behalfthe benefit of all stockholders of the Company and its Affiliates by providing incentives through the granting of Awards. The Company expects that it will benefit from the added interest which such employees, directors, advisors and consultants will haveadditional incentives inherent in the welfare of the Company as a result of their proprietary interest in the Company's success.Awards hereunder.