Confidentiality. The parties hereto agree that the initial press release to be issued by each Party with respect to the Transactions following execution of this Agreement shall be in the forms heretofore agreed to by the parties hereto (the “Announcement”). Except for the Announcement, each Party shall ensure that, during the Pre-Closing Period: # neither it nor any Representative of it, issues or disseminates any press release or other publicity or otherwise makes any disclosure of any nature (to any supplier, customer, landlord, creditor or employee of such Party or to any other Person) regarding any of the Transactions or the existence or terms of this Agreement, except to the extent that such Party is required by applicable Law to make any such disclosure; and # if such Party is required by applicable Law to make any such disclosure, to the extent possible, such Party advises the other Party, at least ​ before making such disclosure, of the nature and content of the intended disclosure.

Publicity. Without limiting the generality of anything contained in Section 4.7 and except for the Announcement, each Party shall ensure that, on and at all times after the Closing Date: # no press release or other publicity concerning any of the Transactions is issued or otherwise disseminated by or on behalf of any Party without the other Party’s prior written consent; # each Party continues to keep the terms of this Agreement and the other Transactional Agreements strictly confidential; and # each Party keeps strictly confidential and does not use or disclose to any other Person, any non-public document or other non-public information that relates directly or indirectly to the Business, Purchased Assets, the other Party and the other Party’s Affiliates, except, in each case, to the extent that such Party is required by applicable Law to make any such disclosure; provided, however, if such Party is required by applicable Law to make any such disclosure, to the extent possible, such Party advises the other Party, at least ​ before making such disclosure, of the nature and content of the intended disclosure.