Confidential Information. “Confidential Information” is to be broadly interpreted and means # all non-public techniques/strategies and information that Company has or Executive (in the course and scope of employment with the Company) develops, compiles, acquires, or receives that has or may have commercial value or usefulness to the Company, to its clients or to their competitors in their respective businesses; # all non-public information that, if disclosed without authorization, could be detrimental to the interest of Company or its clients, whether or not such information is identified as Confidential Information or otherwise “confidential” by Company or its Clients; # any consumer, customer, or employee information, including all personally identifiable information of any consumer, customer, or employee in any format to which Executive may have access during employment with Company; and # all information belonging to third parties, such as vendors, that the Company is bound by contract or otherwise to keep confidential. Confidential Information includes not only information disclosed by Company (including its employees, agents, and independent contractors) or its clients to Executive, but also information developed or learned by Executive in the course and scope of employment with the Company. By example only and without limitation, “Confidential Information” includes all information on trade secrets, inventions, innovations, processes, discoveries, improvements, research or development test results, specifications, data, data compilations and analyses, know-how, formats, employee information, subscriber information, marketing plans, business plans, strategies, forecasts, unpublished financial information, budgets, projections, and client, prospective client and supplier identities and contact information, characteristics and agreements, whether in print, in electronic files, or residing on non-public Internet sites.

"Confidential Information. “Confidential Information” isInformation" means the trade secrets and other information of Company, including but not limited to be broadly interpreted# the customer lists, customer contact information, customer purchase information, pricing information, strategic and means # all non-public techniques/strategiesmarketing plans, compilations of customer information, names of employees, contracts with third parties, training, financial and marketing books, sales projections, internal employer databases, reports, manuals and information that Company hasincluding information related to Company, its Affiliates or Executive (inits customers, including those documents and items which any employee may develop or help develop while in the course and scopeemploy of employment with the Company) develops, compiles, acquires, or receives that has or may have commercial value or usefulness to the Company, to its clients or to their competitors in their respective businesses; # all non-public information that, if disclosed without authorization, could be detrimental to the interest of Company or any of its clients,Affiliates, whether or not such information is identified as Confidential Informationdeveloped during regular working hours or otherwise “confidential” byon the premises of the Company or such Affiliate; # the identity, skills, personnel file information, performance appraisals and compensation of job applicants, employees, contractors, and consultants; # specialized training; # source code, scripts, user screens, reports or any other information pertaining to the internal information technology or network of the Company and/or its Clients; # any consumer, customer, or employee information,Affiliates, including all personally identifiable information of any consumer, customer, or employee in any formatthe proprietary database system commonly referred to which Executive may have access during employment with Company;as the Office System; and # all information belongingrelated to third parties, such as vendors, thatinventions owned by the Company or any of its Affiliates or licensed from third parties; and unless the context requires otherwise, the term "Confidential Information" includes the original of such materials, any copies thereof, any notes derived from such materials, and any derivative work of such materials. The term "Confidential Information" does not include # information that was or becomes generally available publicly other than through disclosure by Executive, or # is bound by contractrequired to be disclosed to any governmental agency or self-regulatory body or is otherwise required to keep confidential. Confidential Information includes not only informationbe disclosed by Company (including its employees, agents,law. Unless the context requires otherwise, the term "Confidential Information" shall include the original of such materials, any copies thereof, any notes derived from such materials, and independent contractors) or its clients to Executive, but also information developed or learned by Executive in the course and scopeany derivative work of employment with the Company. By example only and without limitation, “Confidential Information” includes all information on trade secrets, inventions, innovations, processes, discoveries, improvements, research or development test results, specifications, data, data compilations and analyses, know-how, formats, employee information, subscriber information, marketing plans, business plans, strategies, forecasts, unpublished financial information, budgets, projections, and client, prospective client and supplier identities and contact information, characteristics and agreements, whether in print, in electronic files, or residing on non-public Internet sites.such materials.

Company’s Confidential Information. During the course of performing Executive’s duties as a Company employee, Executive was exposed to and acquired Company’s Confidential Information. As used herein, “Confidential Information” refers to any and all information of a confidential, proprietary, or trade secret nature that is to be broadly interpreted and means # all non-public techniques/strategies and information thatmaintained in confidence by Company has or Executive (infor the course and scopeprotection of employment with the Company) develops, compiles, acquires, or receives that has or may have commercial value or usefulness to the Company, to its clients or to their competitors in their respective businesses; # all non-public information that, if disclosed without authorization, could be detrimental to the interest of Company or its clients, whether or not such information is identified asbusiness. Confidential Information includes, but is not limited to, Company’s information about or otherwise “confidential” by Company or its Clients;related to # any consumer, customer,current or employeeplanned products, # research and development or investigations related to prospective products, # proprietary software and systems, # suppliers or customers, # cost information, including all personally identifiable information of any consumer, customer, or employee in any format to which Executive may have access during employment with Company;profits, sales information, and # all information belonging to third parties, such as vendors, that the Company is bound by contract or otherwise to keep confidential. Confidential Information includes not only information disclosed by Company (including its employees, agents,accounting and independent contractors) or its clients to Executive, but also information developed or learned by Executive in the course and scope of employment with the Company. By example only and without limitation, “Confidential Information” includes all information on trade secrets, inventions, innovations, processes, discoveries, improvements, research or development test results, specifications, data, data compilations and analyses, know-how, formats, employee information, subscriber information, marketing plans, business plans, strategies, forecasts, unpublished financial information, budgets, projections,# business and client, prospective clientmarketing plans and supplier identitiesmethods, and contact information, characteristics and agreements, whether in print, in electronic files,# any other information not generally known to the public that, if misused or residing on non-public Internet sites.disclosed to a competitor, could reasonably be expected to adversely affect the Company.

“Confidential Information. “Confidential Information” is to be broadly interpreted and means # all non-public techniques/strategies andany information that Company has or Executive (inis not generally known outside the courseCompany, including but not limited to trade secrets, and scope of employment with the Company) develops, compiles, acquires, or receives that has or may have commercial value or usefulnessis proprietary to the Company, relating to its clientsany phase of the Company’s existing or to their competitors in their respective businesses; # all non-publicreasonably foreseeable business, including information that, if disclosed without authorization, could be detrimental to the interest of Companyconceived, discovered or its clients, whether or not such information is identified asdeveloped by Executive. Confidential Information includes, but is not limited to, business plans; strategic plans and initiatives; financial information, statements and projections; new store plans or otherwise “confidential”locations; payroll and personnel records and information; marketing information, materials and plans; product designs; supplier information; customer information; customer lists; project lists; information relating to pricing and costs; or other information that is designated by Company or its Clients; # any consumer, customer, or employee information, including all personally identifiable information of any consumer, customer, or employee in any format to which Executive may have access during employment with Company; and # all information belonging to third parties, such as vendors, that the Company as “Confidential” or other similar designation or is boundtreated by contract or otherwise to keep confidential. Confidential Information includes not only information disclosed bythe Company (including its employees, agents, and independent contractors) or its clients to Executive, but also information developed or learned by Executive in the course and scope of employment with the Company. By example only and without limitation, “Confidential Information” includes all information on trade secrets, inventions, innovations, processes, discoveries, improvements, research or development test results, specifications, data, data compilations and analyses, know-how, formats, employee information, subscriber information, marketing plans, business plans, strategies, forecasts, unpublished financial information, budgets, projections, and client, prospective client and supplier identities and contact information, characteristics and agreements, whether in print, in electronic files, or residing on non-public Internet sites.as Confidential.

“Confidential Information. “Confidential Information” is to be broadly interpreted and means # all non-public techniques/strategies and information that Company has or Executive (in the course and scope of employment with the Company) develops, compiles, acquires, or receives that has or may have commercial value or usefulness to the Company, to its clients or to their competitors in their respective businesses; # allany non-public information that, if disclosed without authorization, could be detrimentalthat Executive may generate, receive and/or have access to as a result of my employment (including information concerning or received from the interest of Company or its clients,Affiliates, partners, vendors, customers or others with whom the Company has an obligation of confidentiality) regardless of whether or not such information is identifiedmarked as Confidential Information“confidential” or otherwise “confidential”whether such information is in electronic, oral, visual, written, or intangible form (including information that is protected as a trade secret under applicable law; any non-public information pertaining to Work Product; any other non-public business, financial, customer, product, technical, research, development, engineering, manufacturing, purchasing, accounting, marketing, selling, cost and pricing, competitive analysis, or personnel information or data; or information developed, held or acquired by Company or its Clients; #accessible to Executive in connection with the provision of services to or any consumer, customer,relationship or employee information,engagement with the Company, including all personally identifiable information of any consumer, customer, or employee in any format to which Executive may have access during employment with Company; and # all information belonging to third parties, such as vendors, that the Company is bound by contract or otherwise to keep confidential. Confidential Information includes not only information disclosed by Company (including its employees, agents, and independent contractors) or its clients to Executive, but also information developed or learned by Executive inacquired before the course and scope of employment with the Company. By example only and without limitation, “Confidential Information” includes all information on trade secrets, inventions, innovations, processes, discoveries, improvements, research or development test results, specifications, data, data compilations and analyses, know-how, formats, employee information, subscriber information, marketing plans, business plans, strategies, forecasts, unpublished financial information, budgets, projections, and client, prospective client and supplier identities and contact information, characteristics and agreements, whether in print, in electronic files, or residing on non-public Internet sites.Effective Date).

"Confidential Information. “Confidential Information” is to be broadly interpretedinformation" shall mean any confidential, proprietary and means # all non-public techniques/strategiesor trade secret information, including, but not limited to, concepts, ideas, information and information that Company has or Executive (in the course and scope of employment with the Company) develops, compiles, acquires, or receives that has or may have commercial value or usefulnessmaterials relating to the Company, to its clientsclient records, client lists, economic and financial analysis, financial data, customer contracts, marketing plans, notes, memoranda, lists, books, correspondence, manuals, reports or to their competitors in their respective businesses; # all non-public information that, if disclosed without authorization, could be detrimental toresearch, whether developed by the interest of Company or its clients, whetherdeveloped by Executive acting alone or not such information is identified as Confidential Information or otherwise “confidential” by Company or its Clients; # any consumer, customer, or employee information, including all personally identifiable information of any consumer, customer, or employee in any format to which Executive may have access during employmentjointly with Company; and # all information belonging to third parties, such as vendors, that the Company is boundwhile Executive was employed by contract or otherwise to keep confidential.the Company. Confidential Information includesinformation does not onlyinclude information disclosed by Company (including its employees, agents, and independent contractors) or its clients to Executive, but also information developed or learned by Executivewhich is in the course and scopepublic domain or generally known in the Company’s industry or becomes publicly disseminated by means other than a breach of employment with the Company. By example only and without limitation, “Confidential Information” includes all information on trade secrets, inventions, innovations, processes, discoveries, improvements, research or development test results, specifications, data, data compilations and analyses, know-how, formats, employee information, subscriber information, marketing plans, business plans, strategies, forecasts, unpublished financial information, budgets, projections, and client, prospective client and supplier identities and contact information, characteristics and agreements, whether in print, in electronic files, or residing on non-public Internet sites.this [Section 5.2].

Confidential Information.Information: As used in this Agreement, the term “Confidential Information” is to be broadly interpreted and means # all non-public techniques/strategies and information that Company has or Executive (in the course and scope of employment with the Company) develops, compiles, acquires, or receives that has or may have commercial value or usefulnessin whatever form, pertaining to the business of the Company that is not generally known outside of the Company, to its clients or to their competitors in their respective businesses; # all non-public information that, if disclosed without authorization, could be detrimental tothat is known outside of the interest of Company or its clients, whether or not such information is identified asthrough improper means. Without limiting the foregoing definition, Confidential Information includes, but is not limited to: # technical information, formulas, teaching and development techniques, methodologies, processes, trade secrets, computer programs, electronic codes, designs, product development information, inventions, improvements, and research projects; # information about finances, costs, profits, markets, proposals, sales, and lists of customers or otherwise “confidential” by Company or its Clients;clients; # any consumer, customer, or employee information, including all personally identifiable information of any consumer, customer, or employee in any format to which Executive may have access during employment with Company;business, marketing, and strategic plans; and # all information belonging to third parties, such as vendors, that the Company is bound by contract or otherwise to keep confidential. Confidential Information includes not only information disclosed by Company (including its employees, agents,employee personnel files and independent contractors) or its clients to Executive, but also information developed or learned by Executive in the course and scope of employment with the Company. By example only and without limitation, “Confidential Information” includes all information on trade secrets, inventions, innovations, processes, discoveries, improvements, research or development test results, specifications, data, data compilations and analyses, know-how, formats, employee information, subscriber information, marketing plans, business plans, strategies, forecasts, unpublished financial information, budgets, projections, and client, prospective client and supplier identities and contact information, characteristics and agreements, whether in print, in electronic files, or residing on non-public Internet sites.compensation information.

“Confidential Information. “Confidential Information” is to be broadly interpretedmeans any information, knowledge or data of any nature and means # all non-public techniques/strategies andin any form (including, without limitation, any information that is electronically transmitted or stored on any form of magnetic or electronic storage media) relating to the past, current or prospective business or operations of the Company hasand its Affiliates (including, without limitation, the Business as conducted by the Company and its Affiliates), that at the time or Executive (intimes concerned is not generally known to Persons engaged in businesses similar to the courseBusiness or those conducted or contemplated by the Company and scopeits Affiliates (other than information known by such persons or entities through a violation of employment withan obligation of confidentiality to the Company) develops, compiles, acquires, or receives that has or may have commercial value or usefulness to the Company, to its clients or to their competitors in their respective businesses; # all non-public information that, if disclosed without authorization, could be detrimental to the interest of Company or its clients,, whether or not such information is identified as Confidential Information or otherwise “confidential”produced by Company or its Clients; # any consumer, customer, or employee information, including all personally identifiable information of any consumer, customer, or employee in any format to which Executive may have access during employment with Company; and # all information belonging to third parties, such as vendors, that the Company is boundand its Affiliates or any of their consultants, agents, or independent contractors or by contract or otherwise to keep confidential. Confidential Information includes not only information disclosed by Company (including its employees, agents, and independent contractors) or its clients to Executive, but also information developed or learned bythe Executive in the course of his performance of services for the Company and scopeits Affiliates, and whether or not marked confidential, including without limitation information relating to products and services, business plans, business acquisitions, processes, formulas, product or service research and development methods or techniques, training methods and other operational methods or techniques, quality assurance procedures or standards, operating procedures, files, plans, specifications, proposals, drawings, charts, graphs, support data, inventions and improvements, trade secrets, intellectual property or other proprietary information, supplier lists, supplier information, purchasing methods or practices, distribution and selling activities, consultants’ reports, marketing and engineering or other technical studies, maintenance records, employment or personnel data, marketing data, strategies or techniques, financial reports, budgets, projections, cost analyses, price lists and analyses, employee lists, customer lists, customer source lists, proprietary computer software, and internal notes and memoranda relating to any of the foregoing. For the avoidance of doubt, “Confidential Information” shall not include information, knowledge or data # generally known to persons or entities engaged in businesses similar to the Business or those conducted or contemplated by the Company and its Affiliates (other than information known by such persons or entities through a violation of an obligation of confidentiality to the Company), # that was known to Executive prior to Executive performing services for the Company and/or any of its Affiliates, # that after the termination of Executive’s employment with the Company. By example only andCompany comes into the possession of Executive from a third party who to Executive’s knowledge is not prohibited by duties of confidentiality to the Company from disclosing such information to Executive or # that after the termination of Executive’s employment with the Company is independently developed by Executive without limitation, “Confidential Information” includes all information on trade secrets, inventions, innovations, processes, discoveries, improvements, research use of and/or development test results, specifications, data, data compilations and analyses, know-how, formats, employee information, subscriber information, marketing plans, business plans, strategies, forecasts, unpublished financial information, budgets, projections, and client, prospective client and supplier identities and contact information, characteristics and agreements, whether in print, in electronic files,reference to any Confidential Information of the Company or residing on non-public Internet sites.its Affiliates.

Confidential Information. “Confidential Information” shall mean any information not generally known or readily ascertainable by the Company’s competitors or the general public. Confidential Information includes, but is not limited to, use of or customization to be broadly interpreted and means # all non-public techniques/strategies and informationcomputer, software, and/or internet applications; data of any type that Company has or Executive (in the course and scope of employment with the Company) develops, compiles, acquires, or receives that has or may have commercial value or usefulness to the Company, to its clientsis created by Employee, which is provided, or to their competitors in their respective businesses; # all non-public information that, if disclosed without authorization, could be detrimental to the interest of Company or its clients, whether or not such informationwhich access is identified as Confidential Information or otherwise “confidential” by Company or its Clients; # any consumer, customer, or employee information, including all personally identifiable information of any consumer, customer, or employee in any format to which Executive may have access during employment with Company; and # all information belonging to third parties, such as vendors, that the Company is bound by contract or otherwise to keep confidential. Confidential Information includes not only information disclosed by Company (including its employees, agents, and independent contractors) or its clients to Executive, but also information developed or learned by Executiveprovided, in the course and scope of Employee’s employment withby the Company. By example only and without limitation, “Confidential Information” includes all information onCompany; data or conclusions or opinions formed by Employee in the course of employment; manuals; trade secrets, inventions, innovations, processes, discoveries, improvements, researchsecrets; methods, procedures or development test results, specifications, data, data compilations and analyses, know-how, formats, employee information, subscriber information,techniques pertaining to the business of the Company; specifications; systems; price lists; marketing plans, business plans, strategies, forecasts, unpublishedplans; sales or service analyses; financial information, budgets, projections, and client, prospectiveinformation; client and supplier identities andnames, contact information, characteristicsrequirements, purchase history or other information; supplier names or other information; employee names or other information; research and agreements, whetherdevelopment data; diagrams; drawings; videotapes, audiotapes, or computerized media used as training regimens; and notes, memoranda, notebooks, and records or documents that are created, handled, seen, or used by Employee in print, in electronic files,the course of employment. Confidential Information does not include information that Employee can demonstrate by reliable, corroborated documentary evidence # is generally available to the public or residing on non-# became generally available to the public Internet sites.through no act or failure to act by Employee.

Confidential Information.The term “Confidential Information” ismeans any and all confidential and/or proprietary knowledge, data or information of the Company. By way of illustration, but not limitation, “ Confidential Information” includes # trade secrets, inventions, mask works, ideas, processes, formulas, source and object codes, data, programs, marketing innovations (including brand names, taglines and logos), other works of authorship, know-how, improvements, discoveries, developments, designs and techniques (collectively referred to be broadly interpretedas “Inventions”); # client lists and meansinformation, including the terms of contracts and arrangements with and proposals to Company’s clients and prospective clients (collectively “Clients”); # allterms of agreements with franchisees and developmental licensees; # customer lists, personal data, financial data and other information obtained from customers of the Company and Company’s affiliates, franchisees and developmental licensees (“​ System Parties”); # non-public techniques/pricing information, vendor prices and lists, buying and pricing strategies and merchandise plans, including the terms of contracts and arrangements with vendors, service providers or suppliers to the ​ System Parties; # promotional, marketing and advertising strategies and plans, including information that Company has or Executive (inabout projects in development and the courseterms of contracts and scope of employmentarrangements relating to promotions, marketing and advertising (including arrangements with the Company) develops, compiles, acquires, or receives that has or may have commercial value or usefulnessathletes and other third parties); # non-public financial and statistical information relating to the Company, to its clients or to their competitors in their respective businesses;business, the businesses of its Clients and the businesses of the ​ System Parties, including budgets, financial and business forecasts, expansion plans and business strategies; # all non-public information that, if disclosed without authorization, could be detrimental toregarding the interestskills, performance and compensation of Company or its clients, whether or not such information is identified as Confidential Information or otherwise “confidential” by Company or its Clients; # any consumer, customer, or employee information, including all personally identifiable informationother employees, contractors and consultants of any consumer, customer, or employee in any format to which Executive may have access during employment withthe Company; and # allany information belonging toreceived from third parties, such as vendors, thatparties for which the Company is bound by contractmay owe a duty to maintain confidential or otherwise to keep confidential. Confidential Information includes not only information disclosed by Company (including its employees, agents, and independent contractors) or its clients to Executive, but also information developed or learned by Executive in the course and scope of employment with the Company. By example only and without limitation, “Confidential Information” includes all information on trade secrets, inventions, innovations, processes, discoveries, improvements, research or development test results, specifications, data, data compilations and analyses, know-how, formats, employee information, subscriber information, marketing plans, business plans, strategies, forecasts, unpublished financial information, budgets, projections, and client, prospective client and supplier identities and contact information, characteristics and agreements, whether in print, in electronic files, or residing on non-public Internet sites.use solely for limited purposes.