As a member of the Company’s Clinical Advisory Board, Seth Rudnick (the “Advisor”) will make best efforts to:

The parties agree to use best efforts to complete and close the transaction on or before May 31, 2015.

JUPITER represents and warrants that it will use its best efforts in marketing and selling the Product in the Territory.

Ovid will use Reasonable Best Efforts to Develop and Commercialise Compound and/or Product in compliance with Applicable Law; and

Scope of Services: In connection with the Engagement hereunder, the Consultant will perform the following services (“Services”) on a best efforts basis.

Without limiting the generality of the parties’ undertakings pursuant to subsection # above, each of the parties hereto shall use all reasonable best efforts to:

The Licensee shall use its reasonable best efforts to improve the quality of Trademarks, so to protect and enhance the reputation of the Trademarks.

The Consultant shall well and faithfully serve the Company or any subsidiary as aforesaid during the continuance of this Agreement to the best of the Consultant’s ability in a competent and professional manner and use best efforts to promote the interests of the Company.

use best efforts to preserve intact the Business, to keep available the services of its current employees and agents and to maintain its relations and goodwill with its

Lessor shall have final authority over the scheduling of the Aircraft, provided, however, that Lessor will use its best efforts to accommodate Lessee's needs and to avoid conflicts in scheduling.