Party B shall try to expand the advertising market and identify advertising clients for Party A during the term hereof according to the principles of good faith and mutual benefit.

Party A will entrust Party A will entrust Beijing Lingdu Jvjiao Advertising Co., Ltd and Beijing Daxiao Advertising Co., Ltd to advertise the Wireless Network Coverage Project in Beijing area.

Any announcement or press release related to the Study shall be at the sole discretion of the [[Organization B:Organization]]. The [[Organization A:Organization]] and the [[Organization B:Organization]] will obtain prior written permission from each other at least three (3) days prior to using the name, symbols and/or marks of the other in any form of publicity in connection with the Study. This shall not include legally required disclosure by the [[Organization A:Organization]] or [[Organization B:Organization]] that identifies the existence of the Agreement and/or Study (such as ClinicalTrials.gov). Further, [[Organization B:Organization]]'s use of the name, symbols and/or marks of [[Organization A:Organization]], or names of [[Organization A:Organization]]'s employees, shall be limited to identification of [[Organization A:Organization]] as the Study site and the Study staff as participants in the Study. Notwithstanding any provision in this Agreement to the contrary, [[Organization A:Organization]] reserves the right to register the Study on its own registry in a manner consistent with the requirements of the International Committee of Medical Journal Editors (see, inter alia, "ClinicalTrials.gov Scope Expanded," NLM Technical Bulletin, No. 345, July-August 2005; "Clinical Trial Registration: A Statement from the International Committee of Medical Journal Editors," Annals of Internal Medicine, Vol. 141, No. 6, September 21, 2004).

“Co-Promotion Agreement” has the meaning set forth in Section 4.8.3.

Services related to marketing and sales promotion including, but not limited to:

•advertising, communications and recording equipment;

“Promotional Materials” means all written, printed, video or graphic advertising, promotional, educational and communication materials (other than any Product labels and package inserts) for marketing, advertising and promoting of the Compound or any Product.

coordinate the Co-Promotion activities of Unum and SGI with respect to Products in the Shared Territory;

o Implement print media articles and advertising (company initiated only).

ACADIA will be responsible for the development, manufacture, advertising, marketing, distribution or sale of the Compound and each Product in the Territory and will bear all risk and liability, loss and damage arising from such development, manufacture, advertising, marketing, distribution and sale in the Territory.