Advertising and Promotion. AYTU shall develop, subject to Section 4.10 and the other provisions of this Agreement, the Trademarks with respect to the Products (which in accordance with, and subject to, Section 4.10, will contain the name “Tuzistra”), website, and other Product positioning and supporting materials, including without limitation, physician education materials. All materials used by AYTU in Marketing the Products, including print advertising, brochures, leaflet, and similar materials, shall comply in all material respects with Applicable Laws and requirements of any applicable Regulatory Authority and the terms and provisions of Section 4.10. Prior to NDA Approval of the CCP-08 NDA, AYTU shall provide to TRIS copies of such materials used by or on behalf of AYTU in Marketing of the Product for submission to the FDA, at AYTU’s sole cost and expense. Copies of materials, whether or not required to be submitted to the FDA shall be provided to TRIS at least five (5) Business Days prior to their first intended use. AYTU shall not make any therapeutic claims or statements relating to the Product other than those authorized by the applicable Regulatory Authorities, and AYTU shall remain solely liable for all Marketing materials prepared by it or on its behalf.

Promotion. Licensed Products shall be Commercialized solely under Trademarks and solely in connection with Promotional Materials. Arcus and its Affiliates and its and their sublicensees shall exclusively own all Promotional Materials for the Licensed Products and all right, title and interest in and to, and all goodwill from the use of, Trademarks for Licensed Products, and shall be responsible for the procurement, filing and maintenance of trademark registrations for such Trademarks and all related costs and expenses.

Provide, advise and arrange for advertising, display and sales promotion of the Business.

Co-Promotion. The Parties intend that the Parties will share equally in the Co-Promotion of Products in the Shared Territory on the terms and conditions set forth in this Section 8.3(c).

Promotion Bonus. As consideration for Employee’s acceptance of the terms and conditions of this Agreement, including the covenants in Article 5, on February 13, 2015, the Company shall grant to the Employee a restricted stock grant for two thousand (2,000) shares of Company common stock, issued under the Company’s 2011 Equity Incentive Plan as of the close of the market on February 13, 2015; provided, however, said restricted stock shall be held by the Company subject to a risk of forfeiture. The risk of forfeiture shall lapse as to 500 shares upon the date of grant and shall lapse as to 500 shares on the first, second, and third anniversaries of the issue date, provided the Employee is still employed by the Company on such dates. The Company shall hold the shares until so issued. A separate equity award agreement, entered into by Employee and Company, shall govern the terms of the grant.

A description of AYTU’s general strategy with respect to pre-Launch and post- Launch Marketing, reimbursement strategies, advertising and promotion activities of the Product in the Territory;

Customary Advertising Material. The Loan Parties consent to the publication by the Administrative Agent or any Lender of customary advertising material relating to the transactions contemplated hereby using the name, product photographs, logo or trademark of the Loan Parties.

CLIENT and OHL agree to only release a public announcement concerning this Agreement upon mutual agreement of the Parties. CLIENT consents to inclusion of its name and logo in customer listings that may be published as part of OHL’s ongoing marketing efforts.

o Crisis Management. Development of multiple mediums of advertising equivalency in public relations / media placements.

o Create list of project specific publications and electronic advertising sources for print and Internet.

Our advertising revenue could also be adversely affected by a number of other factors, including:

This promotion will be effective November 1, 2018. Please indicateyour acceptance of this offer by signing and returning one of the enclosed copies.

Special Rule for Newly Eligible Individuals. An individual who, by reason of commencement of employment or promotion during a Plan Year, would first

Party A shall promptly notify Party B of any change to its quotation. If the advertising is executed during the period in which the new price is applied, Party B must enter into the advertising placement contract with Party A at the new price. Party A has the final right to interpret the quotation.

the Development, distribution, marketing, promotion or sale of Products or the use of the Background Knowledge or the Licensed IP by GSK Indemnified Party.

any distributor, original equipment manufacturer, reseller, value added reseller, sales agent, advertising, agency or manufacturer’s representative Contract;

The remainder of the Exclusive Advertising Agreement shall remain the same and in full force and effect.

it will exercise Commercially Reasonable Efforts in connection with the manufacture, distribution, marketing, promotion and sale of each Product in the Field in the Territory;