Advertising and Promotion. AYTU shall develop, subject to Section 4.10 and the other provisions of this Agreement, the Trademarks with respect to the Products (which in accordance with, and subject to, Section 4.10, will contain the name “Tuzistra”), website, and other Product positioning and supporting materials, including without limitation, physician education materials. All materials used by AYTU in Marketing the Products, including print advertising, brochures, leaflet, and similar materials, shall comply in all material respects with Applicable Laws and requirements of any applicable Regulatory Authority and the terms and provisions of Section 4.10. Prior to NDA Approval of the CCP-08 NDA, AYTU shall provide to TRIS copies of such materials used by or on behalf of AYTU in Marketing of the Product for submission to the FDA, at AYTU’s sole cost and expense. Copies of materials, whether or not required to be submitted to the FDA shall be provided to TRIS at least five (5) Business Days prior to their first intended use. AYTU shall not make any therapeutic claims or statements relating to the Product other than those authorized by the applicable Regulatory Authorities, and AYTU shall remain solely liable for all Marketing materials prepared by it or on its behalf.

Promotion. Licensed Products shall be Commercialized solely under trademarks and trade dress selected by Arcus (collectively, “Trademarks”) and solely in connection with packaging, inserts, digital content and similar information and materials selected by Arcus or its Affiliates or any of their sublicensees (collectively, “Promotional Materials”). As between the Parties, Arcus shall exclusively own all Promotional Materials and all Trademarks for Licensed Products, and shall be responsible for the procurement, filing and maintenance of trademark registrations for such Trademarks and all related costs and expenses.

Provide, advise and arrange for advertising, display and sales promotion of the Business.

Co-Promotion. The Parties intend that the Parties will share equally in the Co-Promotion of Products in the Shared Territory on the terms and conditions set forth in this Section 8.3(c).

Promotion Bonus. As consideration for Employee’s acceptance of the terms and conditions of this Agreement, including the covenants in Article 5, on February 13, 2015, the Company shall grant to the Employee a restricted stock grant for two thousand (2,000) shares of Company common stock, issued under the Company’s 2011 Equity Incentive Plan as of the close of the market on February 13, 2015; provided, however, said restricted stock shall be held by the Company subject to a risk of forfeiture. The risk of forfeiture shall lapse as to 500 shares upon the date of grant and shall lapse as to 500 shares on the first, second, and third anniversaries of the issue date, provided the Employee is still employed by the Company on such dates. The Company shall hold the shares until so issued. A separate equity award agreement, entered into by Employee and Company, shall govern the terms of the grant.

A description of AYTU’s general strategy with respect to pre-Launch and post- Launch Marketing, reimbursement strategies, advertising and promotion activities of the Product in the Territory;

Customary Advertising Material. The Loan Parties consent to the publication by the Administrative Agent or any Lender of customary advertising material relating to the transactions contemplated hereby using the name, product photographs, logo or trademark of the Loan Parties.

CLIENT and OHL agree to only release a public announcement concerning this Agreement upon mutual agreement of the Parties. CLIENT consents to inclusion of its name and logo in customer listings that may be published as part of OHL’s ongoing marketing efforts.

Party B shall provide Party A with the power of attorney for advertising.

Prepare sales promotional items, advertising materials and artwork, design, text and articles relevant

Develop sales illustrations, advertising materials, and software for products, in compliance with applicable

· intimidation, threats, reprisals, refusal to grant promotion as well as dismissal or unjust treatment, associated with refusal to grant sexual favours.

not been offered the Securities by any means of general solicitation or general advertising.

Advertising revenue sharing: all advertising contracts of Party C involving the business scope of the marina shall be signed by Party A and Party C. Internally, it shall be specified that the total annual advertising revenue shall be divided into ​ for Party A, ​ for Party B and ​for Party C. If the revenue sharing fails to reach the minimum price of ​ promised by Party C after annual accounting between Party A and Party B, Party C shall make up the difference according to the price promised in the bidding.

Party A has the right to examine the advertising materials and contents and the link page for publishing the advertisement provided by Party B (the materials and contents should be consistent with the contents on the link page), to avoid any content in violation of this agreement as much as possible. However, if any advertising material or content or any advertising page still has the above violation after Party A’s examination, the legal liability thus caused shall be borne by Party B, and irrelevant to Party A.

Use of IP. During the term and in accordance with the terms of this Agreement, JUPITER shall have the exclusive right to use the IP (including US Patent number ​) solely in connection with JUPITER's manufacture, marketing, advertising, promotion and distribution of the Product. JUPITER's use of IP shall not create any right, title or interest therein. JUPITER shall not adopt, use, or register, whether as a corporate name, trademark, service mark or other indication of origin, any IP, or any word or mark confusingly similar to those contained in the IP in any jurisdiction. JUPITER hereby covenants and agrees that; # its use of IP will not dilute the IP; and # the IP will be used in accordance with AB’s specifications. JUPITER shall have right to use the JUPITER intellectual property in the marketing of the Products.

Substantially all of our revenue is currently projected to be generated from third parties advertising. As is common in the industry, our marketers do not have long-term advertising commitments with us. Many of our marketers spend only a relatively small portion of their overall advertising budget with us. In addition, marketers may view some of our products as experimental and unproven. Marketers will not continue to do business with us, or they will reduce the prices they are willing to pay to advertise with us or the budgets they are willing to commit to us, if we do not deliver ads in an effective manner, or if they do not believe that their investment in advertising with us will generate a competitive return relative to other alternatives.

all advertising and promotional materials, domains and websites primarily or exclusively related to the Assets.